Safe-Guard Appoints John Stewart As Managing Director Of Safe-Guard Products Canada

Edited 09/11/18

MISSISSAUGA, Ontario, Nov. 7, 2018 /PRNewswire/ — Safe-Guard Products International announced that John Stewart has joined the company as Managing Director of Safe-Guard Canada, Ltd.  

“I am pleased to welcome John to the Safe-Guard team as Managing Director of Canada,” said David Pryor, CMO of Safe-Guard. “As we continue to grow, his role will be vital to fostering relationships with our Canadian clients and their dealers and help drive their F&I business forward.”

With over 10 years of business development experience, Stewart brings a wealth of knowledge to the automotive industry and to Safe-Guard where he will primarily focus on building relationships with existing clientele, strengthening Safe-Guard Canada’s national sales team, and identifying new partner and product opportunities.

Most recently, Stewart spent five years at Industrial Alliance/SAL Group where he led business development efforts for OEM and Dealer Group partners. While there, he also played an integral role in building relationships with both dealer groups and OEMs. Prior to IA/SAL, Stewart directed the business development efforts for Walkaway Canada.

“I am excited to join an organization like Safe-Guard that provides an end-to-end F&I solution and has a great team in place. I look forward to helping drive business for each of our partners and their dealers as well as developing new relationships across the industry,” said Stewart.

About Safe-Guard Products Canada

Founded in 2001 and based in Mississauga, Ontario, Safe-Guard Products Canada is driven by the steadfast commitment to provide unparalleled service and the highest quality vehicle protection products to the automotive, RV, marine, and motorcycle/powersports industries. Safe-Guard is a proud partner to top dealers, the largest dealer groups, and top Original Equipment Manufacturers across Canada. Built on a brand first and customer centric strategy, Safe-Guard offers clients a complete product portfolio, dedicated sales and training, and smart technology solutions to drive F&I momentum while protecting consumers from the perils of ownership. For more information, please visit


Kelly Noren


Marketing Director


404-816-3221 ext. 9477




SOURCE Safe-Guard Products Canada


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